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Diesel 1971 D-Sent Jeans
Genuine blue denim with a clean line and no unnecessary tricks—that's what the 1971 D-Sent Jeans for women from Diesel are all about. You wear them as a reliable base to build your outfit according to your mood, whether you want to look relaxed or a bit more polished. The classic blue gives you the freedom to combine them with almost anything in your closet.
The D-Sent model is made from sturdy cotton, which breathes nicely and adapts to your body with each wear. The regular fit falls straight and doesn't constrict anywhere, while the long legs end with a standard hem and the button closure adds an authentic denim character. The back and side pockets can hold your phone, keys, or card, so you can easily leave your bag at home sometimes. During the day, you can pair the jeans with a white t-shirt and sneakers, and in the evening, dress them up with a blouse and ankle boots. Diesel was founded in 1978 by Renzo Rosso in Italy’s Veneto region, and denim has been at the heart of its signature style from the very beginning.

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Diesel was founded by Renzo Rosso in 1978 with a vision to create innovative denim products. The brand name was inspired by the oil crisis of the time, which made diesel a symbol of alternative energy. Renzo wanted his brand to differentiate itself from the mainstream casual wear market and reach a global audience. He chose the word "diesel" because it was easy to pronounce and understand in any language. The slogan "For a successful life" captures the essence of Diesel's brand identity. Through creative and provocative advertising campaigns, Diesel has established itself as a leader in fashion and communications. The brand has always challenged the status quo and gone its own way. Diesel has a strong global presence with more than 5,000 points of sale and over 400 monobrand stores, including 37 in the USA. Since its inception, the company has produced more than 2,000 different types of washed denim.
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