Billionaire Boys Club & ICECREAM was created in 2003 through a collaboration between Pharrell Williams and Japanese designer NIGA. BBC focuses on the fusion of streetwear, music and luxury fashion, while ICECREAM, founded a year later, draws inspiration mainly from skate culture. Typical of the brand are bold graphics such as ice creams, diamonds and a running dog. "Wealth is of the heart and mind, not the pocket " is the brand's philosophy. ICECREAM also supported black skateboarders and created its own skate team. Both brands have played a major role in the development of streetwear and continue to influence the fashion and music scene around the world today.
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