Reebok Premier Road Ultra

J.W. Foster, the founder of Reebok, created the first studded running shoe (the predecessor of today's trainers) in 1895. Reebok shoes did not begin to be produced under their current name until many decades later, in 1958. The company's name was given by two of Foster's grandsons who found the word in an old Afrikaans dictionary. Its meaning was the naming of a species of antelope, symbolizing the speed and grace that a man running in a Reebok represents.

Reebok footwear gained its fame especially in the 1980s when aerobics was experiencing a huge boom. Women's Reebok shoes went on a tear back then, which helped all the other industries that Reebok was involved in. In the mid-1980s, the originally English company greatly expanded its sphere of influence overseas, and Reebok sneakers began to become a global phenomenon.

Retro models and combat sports

Despite the public's initial scepticism, Reebok shoes now play a strong role in streetwearculture outside of sport . The idea of resurrecting several retro models has contributed to this. These include the Reebok Daytona, Instapump Fury or Reebok Aztrek sneakers, which perfectly captured the retro trend of recent years. Reebok is now a subsidiary of German giant adidas, among others, and its current policy is to support sporting events around the world. Some of the most famous ones include the UFC (Ultimate Fighting Championship). It is therefore no surprise that Conor McGregor has become the main face of the new Reebok Zig Kinetica.

But besides sneakers, you'll also findReeboksportswear and casual wear at Footshop. There are T-shirts, sweatshirts, jackets and slippers, so you can put together an entire outfit in either men's or women's versions. So explore our range and get the quality that's been proven for centuries.