SOAR Running Diamond Crew Sock

SOAR Running is a running brand from London, founded in 2015 by designer and runner Tim Soar. He wanted to create gear that he could wear and use himself. Lightweight, great fitting and visually polished. The brand was created to take a stand against the big-brands that often ignore the details in clothing. SOAR therefore focuses on advanced materials, technically sophisticated fit and testing in real running conditions. The brand has a clear goal: to make not just ordinary fashion, but truly functional and beautiful pieces that last and look great when you run.

Some of the biggest specials include reversible racing vests, ultra-lightweight shorts with a gel pocket system, and technical jackets with DWR treatment and a layer for maximum breathability. SOAR is also helping to build the running community. It hosts races like the SOAR Mile, supports the SOAR Women's team and works with ambassadors like Callum Elson, Claire Elms and Ian Crowe-Wright who represent both the performance and running value of the brand. SOAR is a hit if you're looking for running gear that supports you, looks great and has a bit of community spirit.