Asics x Kiko Kostadinov Gel-Styrax

"In a healthy body, a healthy spirit." This is the message hidden in the brand name Asics, which is an acronym of an old Latin proverb. The very original Asics sneakers are adorned with the Onitsuka Tiger branding , which refers to the brand's founder, Kihachiro Onitsuka, as opposed to the now-familiar "a" branding .

Asics sneakers have long been perceived by the public as only a quality running shoe. However, the hidden potential of Japanese design only came to full light at the end of the last decade, when the streetwear spotlight was occupied, for example, by the very hilarious Asics Gel-Kayano 5 shoes . Not only with this model, but also with the silhouette of the Asics Gel-Kinsei, the brand made a strong statement in the fashion world, where it plans to play in the top league in the twenties.

Asics Gel cushioning technology

With the popularization of lifestyle sneaker wear and the rise of streetwear , many Asics silhouettes have shifted to footwear for all manner of leisure activities. Thus, more than one sneaker enthusiast today sees Asics shoes as a fashion accessory. This is mainly due to the fusion of the unique Japanese aesthetic as well as the comfort often provided by the cushioning technology AsicsGel - a gel capsule whose effects are especially noticeable when you're pedaling and rebounding.

The relevance of Asics within streetwear culture was also proven by the Asics x Sean Wotherspooncollaboration on the Asics Gel-Lyte 3 silhouette . You can find this legendary model on Footshop, as well as other popular pieces like the Asics Gel-Nandi, Gel-Lyte and a bunch of others in both men's and women's options.

So, whether you're the kind of athlete who opens each day with a morning half hour down the river, or you just enjoy unconventional colourways and timeless silhouettes, Asicssneakers belong in your shoe closet. So take a good look around.