Don Crawley aka Don C, is a legendary figure on the American fashion scene. Aside from being a DJ, Kanye West's manager, CEO of G.O.O.D., and Kanye's best man at his wedding to Kim Kardashian, he has majorly overlapped into fashion. In 2011, he founded Just Don, a brand focused mainly on custom sportswear, created his first collection, and it was suddenly clear to everyone where Don C was going. He clearly confirmed his vision with his collaboration with Jordan, as he redesigned the Air Jordan 2 silhouette. In 2018, he collaborated with LVMH's Rémy Martin. It's also worth mentioning that he co-owns RSVP Gallery in Chicago with Virgil Abloh.
Fun Fact: Don C is a longtime friend of Virgil Abloh. So it makes sense that he was the first person to receive sneakers from Virgil from his first collection for Louis Vuitton. With special dedication, of course.
Just Don brand combines sports, entertainment, music, and art. It often focuses on community and is very popular among fashion and sports fans. The collections frequently include sports logos of NBA, NHL, or MLS teams, basketball shorts, and typically have a retro sports vibe. As a result, the brand has an ongoing partnership with Mitchell & Ness, but there have also been collaborations with Air Jordan and Converse. Don C made the brand very famous with his signature caps, on which he used snake strips or snakeskin notes. The caps have been popularized by many celebrities, especially Jay-Z, Rihanna, and of course, Kanye. The bottom line is that the Just Don brand should make an appearance in your wardrobe too.
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