Awake NY Raw Denim

Awake NY Raw Denim

You head to the studio in the morning, grab coffee with friends in the afternoon, and hit the club at night. All the while, you’re wearing the Awake NY Raw Denim jeans that become more yours with each passing day. These unwashed jeans are made from raw denim in a deep blue that gradually molds to your body and movements. The bends at the knees, the wallet imprint in the back pocket, and the faded spots on the thighs will create a unique patina over time that no one else will have.

These men's jeans are crafted from durable cotton and feature a regular fit that falls straight without any restrictions. They fasten with a zipper and button. You can let the classic hem fall freely over your sneakers or roll it up for a more defined silhouette. They come with side and back pockets, plus a small coin pocket. You’ll appreciate the subtle embroidery as a discreet brand signature. Pair them with a white t-shirt, flannel shirt, or a loose hoodie, and finish the look with work boots. Awake NY was founded in New York by Angelo Baque, former brand director of Supreme. In its collections, the brand merges streetwear with art, music, and the Latin American roots of its founder.