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PLEASURES Groove Zip Poncho Hoodie
The Los Angeles brand PLEASURES draws inspiration from punk, music, and underground culture. The Groove Zip Poncho Hoodie brings this approach into a men's hoodie with a silhouette reminiscent of a poncho. In a brown checkered design, it feels a bit retro and a bit rebellious. You’ll throw it on when you want your outfit to have its own character while remaining comfortable.
The hoodie is made from a blend of cotton and polyester, making it soft to the touch while retaining its shape. The loose fit with a poncho drop allows plenty of room for layering. The zip closure lets you wear it open over a t-shirt or zipped up to the neck when it gets chilly. The hood is perfect for the same occasion. Elastic cuffs keep the sleeves in place, and the adjustable hem lets you decide how the hoodie fits—loose or more fitted. The print adds a signature streetwear touch. Pair it with wide jeans or cargo pants and some chunky sneakers. PLEASURES prides itself on graphics referencing the music scene and provocative slogans, making its pieces stand out from typical streetwear.

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PLEASURES: From Underground Lightning to Iconic Streetwear Voice
Some brands emerge from well-prepared business plans, but PLEASURES was born from pure nostalgia, anger, and love for the culture that shaped the '90s generation.
Origins and Roots (2015)
The brand was founded in June 2015 in Los Angeles by Alex James and Vlad Elkin. Alex grew up in New Jersey surrounded by the rise of punk rock, grunge, hip-hop, and the skate community. The name PLEASURES refers not only to joy but also to the visual and emotional legacy of the band Joy Division. From day one, the intention was clear: to create not just clothing, but a medium that captures mood, emotions, and altered states of being.
Cultural Shock and Controversy
PLEASURES gained attention not through quiet advertising but through a visual explosion. The brand quickly made its mark by using provocative yet controversial cultural references. The most famous example became the t-shirt featuring Kurt Cobain's farewell letter and pieces paying tribute to bands like A$AP Yams and Smashing Pumpkins. While others played it safe, PLEASURES transformed music subculture directly into streetwear.
Evolution and Iconic Collaborations
From a small independent project, it rapidly became a global phenomenon. The key to maintaining authenticity has been thoughtful collaborations. PLEASURES has partnered not only with fashion giants but also with icons of pop culture and music:
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Footwear and Fashion: Crocs, Reebok, Dr. Martens, Puma, Converse
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Music and Art: Joy Division, New Order, Korn, Playboy, Marilyn Manson
PLEASURES Today Today, PLEASURES is regarded as a cornerstone of the modern streetwear scene. Even though its pieces are sold in top boutiques worldwide, Alex James maintains an independent approach. The brand does not reflect quick TikTok trends—instead, it continuously draws from the visual archive of the '80s and '90s, allowing for a darker, rawer aesthetic.
Explore the PLEASURES collection at Footshop and choose a piece that has its own story and perspective.
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
How to return damaged goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. More info