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PLEASURES

PLEASURES Backbone Dyed Beanie

Charcoal

$49.95VAT incl

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PLEASURES Backbone Dyed Beanie

In the morning, you hit the streets, the cold wind is blowing, and you need something to keep you warm while completing your outfit. That's exactly when the black beanie Backbone Dyed Beanie comes in handy—just put it on and you're good to go. The brand PLEASURES designed it without unnecessary embellishments. The dyeing adds depth to the black and gives it a slightly worn character, so it doesn't feel like just another basic.

The beanie is made from soft cotton, gentle on the skin and non-itchy on the forehead. The print adds a unique detail and reminds you of the scene the brand comes from. Its unisex design fits anyone. You can wear it with a hoodie and wide pants, but it also pairs well with a wool coat and sneakers when you want to soften a casual look. PLEASURES is a Los Angeles-based brand founded by Alex James, drawing inspiration from punk, music subcultures, and the underground. This energy is reflected in its accessories as well.

Materials

Composition100% Cotton100% CottonThe most popular natural material, extracted from the fruit of the cotton plant. Its main advantage is its extraordinary breathability and ability to absorb moisture, which ensures comfort even when worn all day. The fibre is gentle on the skin, hypoallergenic and, thanks to its high tensile strength, can withstand frequent washing. When wet, its resistance even increases by 20%. It is easy to care for, can withstand high temperatures and is a symbol of quality in modern streetwear, whether in the form of lightweight jersey or durable denim.

Details

ColourBlack / Gray
SeasonWinter / Autumn
PrintingPrinted
BrandPLEASURES
ReferenceP26F060 CHARCOAL
PLEASURES

PLEASURES: From Underground Lightning to Iconic Streetwear Voice

Some brands emerge from well-prepared business plans, but PLEASURES was born from pure nostalgia, anger, and love for the culture that shaped the '90s generation.

Origins and Roots (2015)

The brand was founded in June 2015 in Los Angeles by Alex James and Vlad Elkin. Alex grew up in New Jersey surrounded by the rise of punk rock, grunge, hip-hop, and the skate community. The name PLEASURES refers not only to joy but also to the visual and emotional legacy of the band Joy Division. From day one, the intention was clear: to create not just clothing, but a medium that captures mood, emotions, and altered states of being.

Cultural Shock and Controversy

PLEASURES gained attention not through quiet advertising but through a visual explosion. The brand quickly made its mark by using provocative yet controversial cultural references. The most famous example became the t-shirt featuring Kurt Cobain's farewell letter and pieces paying tribute to bands like A$AP Yams and Smashing Pumpkins. While others played it safe, PLEASURES transformed music subculture directly into streetwear.

Evolution and Iconic Collaborations

From a small independent project, it rapidly became a global phenomenon. The key to maintaining authenticity has been thoughtful collaborations. PLEASURES has partnered not only with fashion giants but also with icons of pop culture and music:

  • Footwear and Fashion: Crocs, Reebok, Dr. Martens, Puma, Converse

  • Music and Art: Joy Division, New Order, Korn, Playboy, Marilyn Manson

PLEASURES Today Today, PLEASURES is regarded as a cornerstone of the modern streetwear scene. Even though its pieces are sold in top boutiques worldwide, Alex James maintains an independent approach. The brand does not reflect quick TikTok trends—instead, it continuously draws from the visual archive of the '80s and '90s, allowing for a darker, rawer aesthetic.

Explore the PLEASURES collection at Footshop and choose a piece that has its own story and perspective.

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Producer
Name: Pleasures Now, LLC.
Address: 338 S. Avenue 17, Los Angeles, CA 90031
ZonePriceDelivery days
AfricaFrom $65.00
AmericasFrom $34.96
AsiaFrom $16.00
EuropeFrom $0.56
OceaniaFrom $65.00
What if my shoes won't fit?

If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info

How to return damaged goods?

First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor.  More info

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