People pour plastics into oceans like there's no tomorrow. It comes up to more than eight million tons in a year. There's probably no trick or a single solution that could resolve the situation, which we as humans got into, with a snap of a finger. We can fight the big battle with smaller steps though. Such example is the result of the collaboration between adidas and Parley For The Oceans - sneakers that are made from plastic bottles pulled out from the sea. Each pair of adidas x Parley is made of more than ten plastic bottles, which is definitely better than leaving the bottles to decompose at the bottom of the ocean for centuries ...
Ultraboost technology is a huge statement in the sneaker world, and adidas has been breaking down the boundaries of comfort since 2015 when this revolution began. Every year, the three stripes introduce new models with the unique million-microparticle technology, and the adidas Ultraboost Web DNA is no exception.
The biggest change from its predecessors is the update to the traditionally exposed midsole, which is wrapped in flexible 3D Stretchweb - for an even better feel of impact and bounce. The sneaker is partly created from recycled materials dredged up from the ocean floor as part of a collaboration with Parley For The Oceans. So experience the comfort of these sustainable sneakers.
Synthetics: unlike textile, synthetic fibers are stronger, more durable and quick-drying.
BOOST: The technology of a thousand smaller particles that reduces the force of the impact and at the same time yields an extremely high energy return.
Rubber: a material that is very easy to maintain and you will appreciate it especially in rainy weather.
The eco-friendly label
is used for products that are made using more environmently-friendly proceses which uses less water, energy and chemicals. Products with international certifications such as bluesign®, the 100 standard by OEKO-TEX® and MADE IN GREEN by OEKO-TEX® are placed under this label.
Parley Ocean Plastic™
Is a material created from upcycled plastic waste that was intercepted from beaches and coastal communities before reaching the ocean. Parley for the Oceans works with partners to collect, sort and transport the recovered raw material (mainly PET bottles) to the adidas supplier who produces the yarn, which is legally trademarked. It is used as a replacement for virgin plastic in the making of adidas x Parley collection of high-performance sportswear.