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Vans Vault

The brand Vans needs no introduction. Everyone already knows the story of how the Van Doren brothers set up the factory in 1966, which was made famous by the Vans Authentic model, and was gradually joined by models such as the Vans Old Skool and Vans SK8-Hi. But there's a story that isn't known as well yet. It dates back to 2003, which isn't that long ago considering the history of streetwear. In fact, in 2003, an offshoot of Vans called "Vans by Vault" was created. Although Vans never had aspirations of becoming a big player in the high fashion world, it became one, so the company came up with the idea of combining quality and premium taste with iconic bestsellers worldwide. Look at Nike and its NikeLab or adidas and its adidas Consortium divisions. Back to Vans Vault, though. The entire idea was based on the thought of bringing together fashion designers, different artists, and classic silhouettes, which is why the first collaboration and the very first product launch of this product line was with designers Luella Bartley and Rebecca Taylor. Since then, Vans VLT has scored many more collaborations, including Kenzo, Marc Jobs, Stüssy, and The North Face.In addition to collaborations, Vans Vault acts as a platform to revive archival styles just before their anniversary. It has seen the rebirth of silhouettes such as the Style 36 (a predecessor to the Old Skool silhouette), Prison Issue, Half Cab, and Full Cab. You can expect high-quality, premium materials and higher-weight fabrics in all sneakers and apparel released under this line. It's also important to know that designer Taka Hayashi, who used to be the graphic designer for Stüssy, has been working on this line since 2008. Hayashi's seasonal collections have become Vault's DNA and have helped it clearly differentiate itself from the rest of Vans offerings. Hayashi's approach was to create a high-quality product that was built on the Vans pillars of skateboarding and surfing. In addition to models like the Sk8-Hi and Slip-On, Taka also introduced more formal shoes in his collections.While Vans Vault isn't a large division and doesn't bring the company as much profit as Vans' regular collections, there's no denying its positive impact on sneaker culture. In fact, the Vault was designed to succeed with almost no marketing. Its goal was not to win new fans but to retain the loyalty of those who know what Vans does. That's also why Vault chooses its distributors carefully, and Footshop proudly counts itself as one of them.