Jeremy Scott is a pop icon known for breaking the rules in the fashion world and shocking with his designs based on pop, camp, fearlessness, and edgy humor. In 1997, he debuted his eponymous label and was nominated for the Best Young Designer Award from the Council of Fashion Designers of America (CFDA). Scott was the first to create a sneaker collection for the adidas brand and became a pioneer of designer collaborations. The iconic friendship between adidas Originals and Jeremy Scott is now back in action with a DIP collection that you'll need sunglasses for, as its fluorescent colours shine from miles away.
The entire collection is inspired by the cheeky aesthetic of the 2000s. Jeremy Scott brings back his signature look with the adidas Forum Low and High sneakers and iconic adidas tracksuits in colors like sunny yellow, pink, blue, and orange. And something tells us that the DIP collection will turn everyday boredom into great fun.
Each pair of sneakers is dipped in Candy Crush and features a refreshing glazed look. The colorful outer shell of the shoes, which is bright and slimy as hard candy, gives the sneakers a playful and surreal touch. If you're a fan of the popular Candy Crush game, you have to give this three-stripe candy collection a good look and preferably even throw it in your cart.