Don't even try to measure your insole, you´ll never get it right. Just look at the measurements on any of your sneakers in CM or CHN. Then take that information and find the corresponding US size in the size guide. For example, the insole length of 25 CM corresponds to US 7 in Vans. You may get a different US size with a different brand due to slightly different measuring.
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The beginnings of the brand Emerica are connected to the brand Etnies as before it used to be one company called Etnies Emerica until 1995, when the company split. Emerica is focusing mainly on the production of high-quality skateboard shoes. They are collaborating closely with the brand Etnies and have a common distributor. Shoes Emerica have the exact amount of skate style and casual cut in them and are designed from the high-quality materials with the feeling of maximum comfort for your feet.