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Onitsuka Tiger was established in 1949 by the young entrepreneur Kihachiro Onitsuka. Currently, it is one of the oldest Japanese brands on the market. Their first successful pair of shoes, a basketball model, dates back to 1952. Over the years Onitsuka focused the company manufacture mostly on special shoe designs for other sport branches. In 1977 the brand became part of the ASICS company, that was created by the fusion of companies GTO, Jelenk and Onitsuka.
ASICS is an abbreviation of a saying: "Anima Sana in Corpore Sano" or "A healthy mind in healthy body"..
Onitsuka Tiger is a synonym for free-time sneakers whereas Asics is more famous for their sporty models.